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Five myths about VoIP
Smaller businesses are taking notice of the
considerable savings and productivity efficiencies
available through Voice over Internet Protocol (VoIP).
However, some misconceptions about VoIP may be holding
back SMEs from taking advantage of this new technology,
writes Gavin McDougal.
No doubt, you have heard about Voice over Internet
Protocol (VoIP), the practice of sending phone calls
over the internet to save money and increase
productivity.
Despite those attractions, many small businesses
still feel VoIP may not be for them, as myths continue
about the quality and reliability of VoIP and its
suitability for SMEs. But as I hope to demonstrate here,
those myths are just that, and VoIP is ready for almost
any business to use, anytime!
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1
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The cost savings provided by VoIP are marginal
compared to traditional telephony
According to research undertaken by David Waterhouse
for his doctorate, and presented at the Australian
Telecommunications Users Group conference earlier this
year, the savings to a business from VoIP can be as high
as 75% on monthly telephony bills. The functions of VoIP
also provide greatly improved communications within your
operations, and to and from customers and staff who work
in the field. This can mean that VoIP can create a lift
in productivity that can assist you gain return
investment on your VoIP investment within two years.
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2
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Smaller businesses will not replace their traditional fixed line telephones
Businesses are replacing their traditional telephone
systems with internet solutions at a tremendous rate.
Local telecommunications analysts, Market Clarity,
recently forecast that internet-based VoIP services will
attract six million consumer and SME users in Australia
by 2011. Underlining the strength of the market, it also
identifies 224 VoIP providers that are currently
marketing internet telephony to local SMEs. Similar
growth patterns are emerging globally where VoIP is fast
becoming the standard for phone calls.
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3
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VoIP has poor voice quality
Most of the problems associated with sound quality
are caused by the internet service companies providing
the businesses with residential-level network services,
which are delivered over the public internet. These
services are inappropriate for business users. SMEs
require a DSL network, which provides highly reliable
and secure communications. Public internet-based VoIP
services often result in calls dropping out, bits of
words going missing, gaps when people are speaking and
delays when sounds arrive. A highly robust,
business-grade DSL VoIP network service eliminates this
problem.
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4
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VoIP is too complicated for Australian SMEs
According to David Waterhouse, local businesses that
have adopted VoIP report high levels of acceptance by
staff, easy-to-use features and fast installations of
hardware. Installations are usually seamless so that the
transition from traditional telephony to VoIP is often
unnoticed. We believe that small businesses can
gradually migrate from an existing traditional telephone
system to a complete VoIP solution at their own pace, to
ease themselves into the benefits while transitioning
users away from traditional telephony.
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5
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VoIP is not secure
A business-grade DSL VoIP network service is just as
secure as traditional telephone services. Problems occur
when you are using non-commercial level VoIP. Ideally, a
VoIP network should feature a carrier neutral capability
that virtually eliminates the need to use internet
service providers using the public internet. VoIP
network services delivered over the public internet
cannot provide the reliability and high levels of
security required by small business to protect their
communications.
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Source
McDougal, Gavin. “Five myths about VoIP” >
My Business (November 2006): 79
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